I My Me Mine

Mission is a statement that tells a company where it is going. The company has to know the organization’s purpose for being, answer “What do they provide to the society?” and provide boundaries and focus. From my research, The Coffee Bean & Tea Leaf ®’s mission is to create a spirit inside their company which inspires their team members to supply their customers with a “Total Quality Experience” that includes quality of product, service and environment.

Then, The Coffee Bean & Tea Leaf ® does develop strategies too. Strategy tells the company how to get there. Next, strategy is an action plan to get the company achieve mission and make the functional areas (marketing, operations and finance/accounting) have strategies. Besides that, strategies do exploit strengths and opportunities, counteract threats and escape from weakness. The strategies of the company are quality, location selection, human resources and job design and inventory.The Coffee Bean & Tea Leaf ® very emphasize on their quality of product, services and environment. They produce and serve the best coffees and teas around the world. They only accept the highest grades of green coffee and full leaf tea. When the ingredients such as green coffees reach the stores, they go through some quality checks. Besides, they also use high technical machines to make and serve customers the finest quality of coffee and tea. Not only have their beverages, their food such as breakfast and dessert also served at the best quality. They use the fresh ingredients such as good quality of flour, fresh lettuce and fresh salmon. Besides their products, they also give the best quality of services and environment to the customers. The Coffee Bean and Tea Leaf target to serve their customers and provide a destination and lifestyle quality experience.