Mountain Bank

Mountain Bank

A Case Study

I. I would recommend that Mountain Bank implement the following competitive strategy for the reasons given:

a. Mountain Bank should follow the business level strategy.

i. Which concerns how the bank will compete with other banks. Mountain Bank with four different major business lines units may have different strategy for each unit. Because each units provides a specific type of services to meet a particular set of customer needs.

ii. Good management and management information systems, to achieve a competitive advantage. Human Resource Management HR strategy, policy and practice can assist organizations to achieve competitive advantage

b. Mountain Bank should expand the corporate level strategy by having a stronger presence in the real estate and mortgage banking industry, as well as corporate banking. Corporate level strategy is the company or organizations overall direction in terms of the growth of many business units. There are four areas in which Mountain Bank should focus on when considering developing and implementing a competitive advantage in the marketplace:

iii. Establish investment priorities and leverage its corporate resources into the real estate and corporate banking business units.

iv. Initiate action plans to improve the performance of the real estate and corporate banking business units.

v. Find ways to improve the balance between the more successful business units in order to maximize performance.

I. Have clear missions and goals for each business unit in order to maintain the highest level of customer service, while maximizing profits.

II. Mountain Bank should also utilize a business level strategy to strengthen the Real Estate and Corporate Banking business units. Business level strategy deals with decisions and actions that affect a particular business unit. It is important for Mountain Bank to establish itself as...