Colgate

Public relations is discussed as many different meanings according to different people. How people define the origins of public relations reflects what they believe in it. Some people may think that public relations is a marketing tactic trying to promote products and services to customer, or according to my mind, before doing academic researches and taking unit Public relations, I used to think that public relations is simply the work of an event planner who is responsible for implementing activities to advertise or introduce new products for the company. This illustrates that people often use a narrow and misleading definition of public relations. Hence, the most effective way to begin to understand public relations is to define it. Public relations is the management function that entails planning, research, publicity, promotion, and collaborative decision making to help any organization’s ability to listen to, appreciate, and respond appropriately to those persons and groups. (Heath and Coombs, 2006). In other words, Public Relations is the practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions. In the start of modern society with emerging use of mass media and the development of manufacturing, organizations began to appreciate the value of public opinions because they realized that it much harder to operate effectively if publicity did not approve or were opposed to them. From this view, public relations began to emerge as a way for organizations to cope with their environment. Basically, for a beginning, the process addressed by Jerry A. Hendrix is a helpful model for solving problems, including research, objectives, programming, and evaluation. Firstly doing the research process is to find out the problems in organizations need to be solved and the target group need