Xyz Case I Made

I think one of the social criticisms of marketing’s impacts on individual consumers is the price.   Because of the expensive costs of developing such as “long lead times, the need to enlist the help of nutritional experts around the world, and the need to develop products that appeal to the local population’s tastes” (598) Vitango and Nutristar have high price that is out of reach of people in those poor target countries such as Botswana and Venezuela. Moreover, fortified products are also criticized for containing large amount of harmful substance such as fat and sugar that could lead to obesity. For example, high consumption of Nutristar when combined with McDonald can cause health issues to its customers as those products contain a large amount of fat, sugar, salt and cholesterol.

The five micro environmental factors that affect the development and introduction of Vitango are:

The Company: The Company in this case is Coca-Cola. Coca-Cola spent years to develop a powdered beverage named Vintage. The company hasn’t any problems with finance related issues. The company had already done successful testing of the products in Botswana. Still the product has issues related to its launching due to preparation & usage of products in countries with lack of pure water and price issue in poor countries.

Suppliers and marketing Intermediaries:   To promote, sell and distribute the product to the final users the company needs the resellers, physical distribution firms, marketing services agencies and financial intermediaries. In this case Coca-cola may choose to go with direct distribution with its own channels or indirect distribution by selling through the successful running channels like McDonalds or Wendy’s. The problem in this case is that the access

of poor people/ target consumers to these channels is very less.

Customers and Consumer Markets:   The most important factor in this case is consumer and its behavior. The major consumers of Coca-Cola for...