Course Outline

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Australian School of Business

School of Marketing

MARK5815

INTERNATIONAL MARKETING IN ASIA

COURSE OUTLINE

SESSION 1, 2011

1. Staff Contact Details 3

2. Course Details 3

2.1 Teaching Times and Locations 3

2.2 Units of Credit 3

2.3 Summary of Course 3

2.4 Course Aims and Relationship to Other Courses 3

2.5 Student Learning Outcomes 4

3. Learning and Teaching Activities 5

3.1 Approach to Learning and Teaching in the Course 5

3.2 Learning Activities and Teaching Strategies 5

4. Assessment 6

4.1 Formal Requirements 6

4.2 Assessment Details 6

4.3 Assignment Submission Procedure 9

4.4 Late Submission 9

5. Academic Honesty and Plagiarism 9

6. Course Resources 11

7. Course Evaluation and Development 12

8. Student responsibilities and conduct 13

8.1 Workload 13

8.2 Attendance 13

8.3 Special Consideration and Supplementary Examinations 13

8.4 General Conduct and Behaviour 14

8.5 Occumpational Health and Safety 14

8.6 Keeping Informed 14

9. Additional Student Resources and Support 14

10. Course Schedule 16

1. Staff Contact Details

COURSE COORDINATOR: DR. GARY GREGORY

Office: Quad Bldg Room 3023A

Consultation times: Wed 1:00pm-3pm (or by appointment)

Telephone: 9385-3389

Email: g.gregory@unsw.edu.au

If you need to meet with the lecturer in charge outside consultation hours, please call and make an appointment. Alternatively feel free to email me and I will attempt to get back to you within 24-48 hours. Additionally, you can post general course enquires relating to any aspect of coursework on the discussion board of the Blackboard site for this course. Again, I will attempt to address all enquiries within 24-48 hours.

2. Course Details

1. TEACHING TIMES AND LOCATIONS

Lecture: Mondays 2:00 pm – 5:00 pm (ASB 115)

2. Units of Credit

This course is worth 6 credits.

2.3 Summary of Course

This course will present various...