Strategic Analysis Eharmony

POSITIONAL

 ADVANTAGES

Posi%ve

 feedback

First

 entry

 into

 serious

 da.ng

 market

  with

 the

 support

 of

 targeted

 R&D

  investments

 resulted

 in

 a

 posi.ve

  feeding

 circle

 of

 acquiring

 users

  through

 networking

 effects,

 marke.ng,

  and

 research

Niche

 lock-­‐in

Market

 leader

 in

 serious

 da.ng

 market

  in

 the

 US

 (niche

 segment

 when

  compared

 to

 segments

 in

 overall

 online

  da.ng

 market)

Strategic

 agility

The

 infrastructure

 and

 IP

 generated

  could

 be

 flexibly

 leveraged

 to

 enter

 new

  markets

 (online

 businesses)

 or

 niches

  (specific

 demographic

 groups),

 as

 well

  as

 further

 penetrate

 the

 serious

 da.ng

  business

RESOURCE

 AND

 CAPABILITY

 ADVANTAGES

Marke%ng

Combina.on

 of

 op.mized

 offline

 and

  online

 marke.ng

 campaigns

R&D

Significant

 investments

 into

 research

  and

 behavioral

 studies

 and

 research

  center

Personal

 profile

 ques%onnaire

Proprietary

 ques.onnaire

 claiming

  ability

 to

 determine

 characteris.cs,

  beliefs,

 values,

 emo.onal

 health,

 skills

Matching

 algorithm

•  Patented

 algorithm

 used

 to

  match

 users

 through

 “like”

  character

 and

 value

 traits

Guided

 communica%on

  plaKorm

•  A

 ques.ons

 guide

 for

  poten.al

 couples

 prior

 to

  open

 communica.on,

 fast

  track

 op.on

 available

Users

 database

Tight

 integra%on

Posi.onal

 advantages

•  Database

 of

 names

 and

  •  Linkages

 between...