Since Nordstrom

Assignment 3

Timothy T. Clabeaux

Strayer University

The Business Enterprise (BUS 508)

Dr. Kimberly Anthony

August 15, 2010

Since Nordstorm’s (p. 402) competes in the US, give an example of each of the marketing environment forces (Political, Legal & Regulatory, Technological, Social and Competitive & Economic Forces).

While Nordstorm’s may have gotten its humble beginnings as a retail shoe store

it has emerged as one of the higher end retailer stores here domestically, it wouldn’t

seem politically advantageous to carry fur coats. While it is one thing to carry a

product that may or may or may not be tested on animals, “carrying fur (unless its

faux-fur) these days is basically social suicide” (Peta.com). Legally, this organization

will just have to remain steadfast as it has with proper disclosure as it relates to its

product and to the adequacy in which it continues to deliver its fantastic customer

service. With technological advancement, “computers and other technological

advances that improve distribution, promotion, and new product development,”

(Ferril pg. 379) this company should continue its “niche” marketing to its

consumers, utilize a strong online business through affiliate marketing, and probably

even employ the use of secondary retail outlets which offer “seconds” or slightly mis

manufactured items that could be offered as a revenue source rather than written off

as a loss at the end of the year (retailjunkie.com). Socially, (this is aligned to

politically as well) it will be Nordstorm’s duty to continue and improve on its

responsibilities that have, and will continue to make this company so profitable, like

charities or scholarships (which it can write off anyways as a tax deduction). While

this company’s solvency hasn’t appeared to be overwhelmed by debt or sales low

enough to justify the closing of stores, distribution and market research will be part of...