Marketing Plan

MARKETING PLAN |

SUMPTULUPZ (Snack Healthy Be Wealthy) |

Submitted by:Maria Masood 11994 Sidrah Shaikh 11562M. Naeem Zeeshan 11605 Talha Khalil 11743 |

Submitted to:Miss Midhat Masood |

Submission Date:30th Dec, 2010 |

We Track Fitness by Counting Calorie.”

TABLE OF CONTENTS

S.NO | CONTENTS | PAGE # |

1 | Abstract | 1 |

2 | Executive Summary | 2 |

3 | Situation Analysis | 3 |

| Customers | |

| Competitors | |

| Company | |

| Context | |

4 | Marketing Opportunities and Issues | |

5 | Objectives. | |

| Sales Forecast | |

| Assumptions | |

| Break-even Analysis | |

6 | Marketing Strategy | |

7 | Target Markets | |

8 | Positioning | |

9 | Marketing mix | |

| Product | |

| Price | |

| Place | |

S.NO | CONTENTS | PAGE # |

| Promotion | |

10 | Review and Control | |

| Revenue and unit Sale | |

| Expenses | |

| Customer Feedback | |

| Market log (self and competitive major activities) | |

11 | Marketing Organization | |

12 | Contingency Plan | |

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Acknowledgement

After Allah Almighty, we are thankful to our instructor “Miss Midhat Masood” who gave us a chance to conduct a study of launching a new product in the market as it was not only a learning experience but a good and challenging exercise to prove our potential and building extensive knowledge about the local market. We all are grateful to her for assigning this project, which has further helped us in evaluating many interrelated dimensions of marketing and professional implementation on any product or service.

Finally we bestow our thanks to all who has directly or indirectly supported us with their assistance and guidance to compose this report and accomplish broader vision to visualize things in marketing concepts.

Thank You

Abstract

* Background: To critically...