Telecommunication

CONTENTS DETAILS UNDERSTANDING THE WORKING OF TELECOMMUNICATION INDUSTRY PAGE (S) 1 ~ 22

CHALLENGES IN THE INDUSTRY OPPURTUNITIES IN THE INDUSTRY CONCLUSION REFERENCE

23 ~ 24 25 ~ 26 27 28 ~ 29

1.1 INTRODUCTION

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. They create value for their customers by selecting the most appropriate cutting edge technology so that users benefit from products and services that give them choice, convenience and control. They have an established presence as a leader in voice and data prepaid services with a number of first that have set industry benchmarks for creativity and innovation. These services are offered under the DiGi Prepaid brand name. Their Postpaid services under the DiGi Postpaid brand name delivers high quality voice as well as value added mobile content and data services to both individual and corporate customers.

1.2 MISSION

Your needs are at the centre of everything we do. Whoever you are, wherever you go and whatever your needs may be, we’re there for you.

1.3 VISION

DiGi’s aspiration is to be the industry shaper by taking leadership positions through series of innovative value propositions, simplicity and excellent execution.

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1.4 CORPORATE MILESTONE

1995 24 May First telco in Malaysia to launch and operate a fully digital cellular network.

1996 28 March First GSM 1800 operator to offer International Roaming facilities. 9 April First digital cellular network to be operational in Sabah and Sarawak. 3 June First operator to offer enhanced information services, in the form of interactive DiGi Stock Services with DiGi Stock Alert.

1997 28 May First operator to offer DiGi Guarantees, an exclusive customer benefits programme. 6 October First operator in Asia to be part of the International Roaming Platform (IRP) and to commercially launch the use of...