Managing Change

QUESTION :

Briefly describe a significant organizational change which has occurred within the last 5 years. Identify the main internal and external drivers which made the change necessary, and discuss the issues they raised for the organisation

i.

ii. I am writing about an organisation called Charity InvestmentLimited. This organisation was established in 2003 in Lagos state Nigeria. It has staff strength of 350 employees having a hierarchical structure (Charity financial statement 2007). Charity Investmentwas set up for the packaging and selling of portable drinking water called “Lila”. The water is packaged in a 35cl and 1 Litre plastic bottles. It has various distribution outlets within the country but production is only done in one location. The sale of the bottle water (Lila) has been a tremendous success for this organisation. Charity Investmentbelongs to the food and beverage industry and has about 23% of the market share within that industry.

However, in 2008, the company decided to venture into another line of business, which is the sale of juice in a 35cl tetra pack. This sale of juice will involve the supply of raw materials, extraction of the juice content, production, distribution, sales and marketing of the juice. This decision also necessitated the setting up of a new division within the organisation called “Enterprise Solution” to cater for the accounting, reporting, manufacturing, processing and sales of the Juice. The juice is labelled “Fruta”.

As a result, the major change that has occurred in the last five years in Charity Investmentlimited is the production and sale of Fruta juice and the setting up of a new department called Enterprise Solution. This was an organisational change and a successful project for Charity InvestmentLimited.

Organisational change occurs when a company makes a transition from its current state to some desire future state. The management of Charity Investmentlimited felt there was a need to diversify...