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Answers.com > Wiki Answers > Categories > Entertainment & Arts > Toys > Build-a-Bearville

> All Facets of Build-a-Bear product?

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All Facets of Build-a-Bear product?

In: Build-a-Bearville [Edit categories]

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1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear's actions?

The purpose of this question is to force students to consider whether or not it is important for a company to differentiate between needs, wants, and demands. By the textbook definition, Build-A-Bear customer needs might include:

· belonging-joining the Build-A-Bear "club."

· affection-creating and caring for another being.

· self-expression-the ability to create a product that reflects elements of the self.

Students should consider how wants differ from these fundamental needs. Basically, they may need to belong, but could fulfill that need through any number of outlets. Based on cultural and personality factors, they develop a specific desire to belong to the Build-A-Bear club. In the same manner, affection and self-expression can be fulfilled in various ways. Why do Build-A-Bear customers desire to...