Marketing 4p's

Marketing

Strategic marketing comes from the 4p’s Product, Price, Place and Promotion.

Product refers to tangibles, physical products as well as service it includes the Functionality, Quality, Safety, Accessories and Services etc. (Netmba 2010). For Aquarium they provide an experience of four amazing word to discover, a unique opportunity for tourist of special interest into Shark dive, Glass Bottom Boat Tour, Shark feeds and special Presentation (Petrillo 2010). Melbourne Zoo provides wild animals experience include the butterfly house, gorilla exhibits, treetop orang-utan exhibits, Australian little penguins and a lot more. They both provide a similar experience offered to consumers (Frommer’s 2011).

As mentioned above in the Financial Management, Price can be defined as suggested retail price. As we can see in Figure # the advertised price in Melbourne Aquarium is $33.50 which was a lot higher then Zoo 24.80. It could be because Melbourne Aquarium is a new attraction site that was opened in 2000 and it was in the central Melbourne. While Melbourne zoo has been around for a while.

Distribution/Place is about getting the product to the customer like distribution channels, making sure that the product is available to the target market (Netmba 2010). Melbourne Aquarium and Melbourne Zoo sell their product direct to public through a shop front, website, newspaper. They both are targeting on schools, family or the special interest people.

Promotion can be described as an activity that helps the business create customers; this could be advertising, sale promotion, public relations, push pull strategy etc. (Netmba 2010).Both Melbourne Aquarium and zoo had a massive increase in the number of membership after new born elephant calf at zoo and the new renovated the new penguin homes and the shark dive. But this is not the only way they promote themselves,