Cbd Health Spa

1.0 Executive Summary

CBD Health Spa, which originating in Perth. It is now becoming a popular health club that included fitness services. However, it is a largest and the most comprehensive 24 hours health in health, fitness and recreation industry in Perth. It is a health club that combined many services such provide a lot of programmes for people to keep their health and provide the gym facilities in 24 hours and some staff will on duty overnight. It is beneficial for busy people that do not have time do exercises in day. In addition, CBD Health Spa employed many professional health consultation teams to provide health, fitness and well being solutions for the customers. On the other hand, CBD Health Spa is not only for customers to keep fit, it also organise some course to teach and train people how they can check their health such as heart rate training.

The corporate goals are to provide customers with an opportunity to pursue personal health, fitness and health goals in a professional environment and spacious facilities. The mission statement it to provide a place for busy customers to enjoy a time for relax in a busy day life and ensure that every customer's effective programs and good training in a fun environment and establish a social atmosphere and ideal for leisure activities, to promote the experience.

Looking to expand into Hong Kong, one of the largest international financial centre in Asia, it is important to do an environmental analysis to determine the potential opportunities and threats of open a company in that country. Its lasting appeal is based political stability, pro-business governance, rule of law and an independent legal system, free market principles, free flow of information, and English as the language of business. In the second half of 2008, Hong Kong faced a global financial crises and downturn among Hong Kong’s major trading partners. However, Hong Kong recovered about a year after. Health club and fitness centres are becoming...