Nike

Nike Creative Brief By Dalya Taman Project Description/Overview The goal of the advertising is to stay the worlds leading supplier and bring in a “normal” crowd as opposed to famous athletes. Also, to show purchasers that they can achieve anything they set their minds to and Nike will help them do it. Objection: -Bring out the Athlete in the younger generation -Nike is for everyone -Goal: Increase Athleticism Copy Strategy Advertising will convince regular athletes that Nike will help produce optimal performance Who are we talking to? -Primary: Teens and young adults -Secondary: Parents, Grandparents What are they like? They are motivated individuals who love a challenge. They never settle for anything less than their best and always want more. They are hardworking and put all that they have in everything they do. They have heart and they know how to work well in a team. What’s the main idea we’re trying to convey? Nike Attire & Equipment will leave you feeling like a famous athlete. The way it fits and the way it looks will make people turn heads and wonder “who is that?!” Nike will make you feel like you can do the impossible and it will be easy doing it. What supports this idea? -Elite Athletes wear Nike -Nike also sponsors Athletes -Nike has a huge variety of products for all your sporting needs Competition Any other sporting brand will be the competition. Emotional/Psychological BarriersNegative Perceptions? -“Nike is too expensive” -“I’m not good enough to wear Nike” Brand History Nike is a publicly traded sportswear and equipment maker based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world's leading supplier of athletic shoes, apparel and sports

equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and became Nike in 1978. The...