Sonera

Introduction

Teliasonera came into existence as a result of the merger between the Swedish incumbent Telia AB and Finnish incumbent Sonera Corporation in December 2002. Sonera being the pioneers of telecom industry and through innovation, reliable and customer friendly service aim to actualize its vision to be a world class service company and market leader.

Effective communication is the livewire of every organisation and Sonera being the market leader in Finland makes these possible through its range of high quality service and products that is tailored to meet specific needs of every segment of the market. Small and medium enterprise drives their businesses through the use of internal and external communication i.e. within the workforce and to customers.

Sonera through the Turnkey communication solution, package its different services to meet each business customer’s specific needs. The range of products offered by Sonera are mobile exchange, switch box services, mobile and landline contracts, wireless and landline internet, web and email hosting and equipment and service. Sonera’s success in the industry is their ability to offer first class service and ensure high quality network without generating higher cost than its competitors.

Part 1 - Analysis of the issue

A. Elements/attributes of the offering

The value proposition of the turnkey communications solution that is targeted towards the small scale enterprises are high quality speech and data communication services. Where ever the target markets have their businesses and whenever they want to communicate they are assured of easy to use and accessible services everywhere in Finland. Internet usage goes far beyond surfing it entails high speed internet connection and protection. Sonera security protects businesses against viruses, spyware and intrusions. It also includes a firewall service, spam filtering, and automatic updates.

Another value adding attribute of the offering is the economic cost and...