Business

How would you characterize IDEO`s process , organization , culture and management ? IDEO Product Development , is a world-renowned product-design firm that places emphasis on creativity and idea-generation to develop successful products . Internationally , it has won the most awards in its industry .But what is truly remarkable is how the company steered away from the traditional corporate mold in order it achieve its desired end – that is , to develop products that are both aesthetically pleasing and functional without sacrificing technological competency . They have adopted a playful environment and have broken many organizational conventions – and it worked . IDEO is one of the most successful business in the world not only for its technologically advanced products , but also because of the creativity and innovation that are incorporated in their pieces . This reflects on their company that fosters a culture that encourages creativity and continuous innovation . Prototyping and brainstorming are the central tenets to IDEO`s innovation process . Prototypes ensure that everybody is visualizing the same thing and that the right ideas are being communicated . It holds to the principle of failing often to succeed sooner . They try to generate as many ideas as possible early on in the design process through brainstorming sessions . When all else fails , they do what is called the “Deep dive approach , which is basically a highly pressurized and time-constrained version of their fail-often-to-succeed-sooner principle . What happens is that they try to generate as much ideas as they can on a short period of time then start working and making prototypes based on the best ideas . Failure is not seen as a bad thing but as a necessary part of success IDEO ‘s company culture in fact , encourage it – they call it “enlightened trial and error . Their design process may seem “messy ‘ to some , and their inherent inability to precisely predict how a project will turn out may...