Going Green in Today's Business Economy

Running Head: Going Green

Going Green in Today’s Business Economy

Abstract

Create a 5 page (min) paper in APA format, with at least 3 references using the principles learned in macroeconomics. This paper will attempt to explain the benefits of adapting to green technology in today’s business economy. First we will look at social responsibility and how that relates to consumer’s expectations on the topic. Secondly, how companies can look at the environment as a way of creating opportunities to enhance performance. Thirdly, how technology can be used in adapting to the current trend of environmental awareness. Finally, how government regulation can actually provide opportunity if a company uses it to its advantage.

Going Green In Today's Business Economy

Environmental issues are more pronounced in today’s business economy than they ever have been. Reducing waste, saving natural resources and becoming more efficient is a concern for many businesses and their consumers. But going green is costly; this makes it difficult for some businesses to adapt to these changes. These changes need to be evaluated for the long-term goals of an organization. Companies that will be the most successful in today’s global business economy, many people believe, are the ones that will profit by finding ways to merge these two topics into one business model. Businesses and organizations strive to improve efficiency and most people welcome efficiency in their lives as a way to make them more productive, save money, and live a better quality of life. So it makes perfect sense that efficiency in the manner in which we treat our environment would be a good thing for business by becoming more efficient, protecting our scarce natural resources and by improving public image.

Corporate citizenship or social responsibility has become a popular concept in the business world and today’s global economy. It argues that companies can pursue their long-term interests while...