Cross

MGA End of Module Test (Sample Paper))

This is a take-out test. You can collect the question paper from SHIP at 10 am on Thursday 5 May and must return it to SHIP by noon on Friday 6 May.

You are required to answer five questions. You must not write more than 250 words per answer. The objective of the test is to assess breadth of knowledge and the ability to pick out the key points in short answers.

The answers should be word processed and the question should be included at the top of each answer. Please ensure that your paper includes your name and a word count. You are also required to send an electronic copy of your answers to your seminar tutor by noon on 6 May.

All questions carry equal marks.

1. Account for the increased popularity of strategic alliances in international business.

2. How can one measure the success or failure of an alliance?

3. Explain why increased market power, high transaction costs and complementary resources are important reasons for alliance formation.

4. What are the differences between mergers and acquisitions and strategic alliances?

5. Why is the selection of an alliance partner complex?

6. What are the main sources of potential conflict in alliance negotiations?

7. Why is it important to agree an exit mechanism at the outset of the partnership?

8. Outline the main types of learning that occur within strategic alliances.

9. What are the main policy choices in the management of cultural diversity in alliances?

10. What are the main factors affecting alliance evolution?