Mamee Double Decker

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Date Submitted: 05/14/2011 08:28 AM

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Mamee-Double Decker (M) Berhad (Mamee-Double) is an investment holding company. Through its subsidiaries, MDD operates in two segments: food and beverage, which is engaged in the manufacture and marketing of food and dairy products and soft drinks as well as property development, which is engaged in the development of land commercial building. Mamee-Double offers about 50 products, which include snacks, instant noodles, dairy products, beverages and confectionery. In addition, the company exports a variety of products such as yogurt, fruit juices, cultured milk, instant noodles, snacks, and beverages to over 70 countries in the regions of Asia, Africa, Americas, Europe, Oceania and the Middle East. Mamee-Double is headquartered in Ayer Keroh, Malaysia This comprehensive SWOT profile of Mamee-Double Decker (M) Berhad provides you an in-depth strategic analysis of the companys businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The products of MDD include Mamee Monster, Mamee Instant and Sllrrrp! Noodles, Double Decker and Smax cracker snacks, Mister Potato Chips, Mister Potato Crisps, Cheers beverage, Nicolet Swiss herb candy, Nutrigen cultured milk drink, yogurt and IQ3. During the year ended December 31, 2009, MDD launched two products: Corntoz snack, and Mister Potato Rice Crisps, which are distributed in original, sour cream and onion, hot and spicy and flame-grilled barbecue (BBQ) flavors. MDD distributes its products within Malaysia and to China, Myanmar, other Asian countries and other countries.