Sony

ACTION :“BEING“ AND „DOING“

BI TERM PAPER

CONTENT

INTRODUCTION 3

1. SONY CORPORATION 5

2. ORGANIZING 6

3. PLANNING 7

4. CONTROLLING 9

5. LEADING 11

6. STAFFING 13

CONCLUSION 15

INFORMATION SOURCE 16

INTRODUCTION

“In Nineteen Ninety-three, Harvard Professor Samuel Huntington rocked the realm of political theory. In an article for Foreign Affairs and a subsequent book, Huntington predicted that after the Cold War, global conflicts would no longer focus on ideologies, such as capitalism or communism. Rather, he said, the world would likely return to old battles rooted in culture. The looming possibilities of a clash of civilizations would define the future”[1]. The future is coming rapidly, because of expanding globalization and increasing possibility to internationalize business. For that reason cultural differences are more noticeable and sharp. International business is full of difficulties, not only financial, administrative or operational, which are more or less easily removable, but also difficulties such as cultural psychology and national features.

We can see how different countries depend on each other: Japan depends on Near East, because of the oil. Also Japan needs USA to buy its goods. Countries like Germany, Great Britain and Korea est., which do not have a lot of natural resources, always depend on production and export.

In addition, there is dominating stereotyping in perception of cultural differences, which can make negative effects. But if we want to understand differences between the cultures, we have to control our stereotypes or to specify them. For instance, German rough and bluntly criticism may stun, but they assure that they criticize to your interest.

In this paper we would like to analyze Sony Corporation within two different countries Mexico and Germany where the company operates. We have chosen this company and these two different countries because Sony Corporation...