Marketing

Chapter 1

1. List your activities for the first two hours after you woke up this morning. Briefly indicate hoe marketing affected your activities.

At 5:00a.m my alarm goes off, I then wake up my boys and husband. I then go downstairs to start a pot of coffee. I then get my shower and personal hygiene together before going back down stairs to give my kids their medicine before going to school. By 6:30a.m we are out the door I then drop the kids off at the bus stop and head to drop my husband off at work by 6:45a.m I am on my way back home to start my daily chores. By 7:00a.m I am then starting to clean up and watch Studio 10 on Fox10tv.

2. If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website, is any additional marketing effort really necessary? Explain your thinking.

Yes, because even though it is put online to be purchase. It must be marketed by type, size, kind, brand, price, and other comparison to get it sold. Also it must be marketed by the site to visit and also the value of the site. People love to have a way to just shop from home and at the click of a button. But if anyone hasn’t heard of the website before, you are still at a lost. Since you are just starting, it would take a lot of marketing/advertising to get your site out there.

3. Distinguish between the micro and macro views of marketing. Then explain how they are interrelated, if they are.

Macro-marketing refers to the overall social process that directs the flow of goods and services from producer to consumer. It is the economic system that determines what and how much is to be produced and distributed by whom, when, and to whom. There is eeight universal macro-marketing functions that make up the economic process: buying, which refers to consumers seeking and evaluating goods and services; selling, which involves promoting the offering; transporting, which refers to the movement of goods from one place to another; storing,...