Submitted by: Submitted by aravind
Views: 429
Words: 8719
Pages: 35
Category: Business and Industry
Date Submitted: 05/17/2011 08:34 PM
l estatePropertyard
Online Estate Agency
Business Plan
April 2008
CONTENTS 1 Page Number
2 3
4
5
6
7
8 9
Executive Summary .............................................................................................................................................. 2 1.1 Introduction ............................................................................................................................................... 2 1.2 The Value Proposition................................................................................................................................ 2 1.3 Sales and Marketing .................................................................................................................................. 4 1.4 Management Structure and Operations.................................................................................................... 5 1.5 Funding Requirements & Exit Strategy ...................................................................................................... 5 1.6 Financial Headlines .................................................................................................................................... 6 Introduction – History & Background .................................................................................................................. 7 The Product – Online Estate Agency .................................................................................................................... 8 3.1 The Value Proposition................................................................................................................................ 8 3.2 Seller, Agent and Buyer Journeys ............................................................................................................ 10 3.3 Website .................................................................................................................................................... 12 3.4...