Thomas & Friends: Misty Island Rescue Tha

Misty Island Rescue Theatrical Release Summary

May 2011 Territory: Thailand

Thomas & Friends

Content

1. Movie Tickets Allocation Summary 2. Pre-PR: TM MIR

• • • Marketing Materials Retail Promotions and Road Shows Media Plan and Summary

3. Theatrical Release Day 4. Marketing Budget Summary

• • • • Production Cost Media Budget Screen Rental Printing and Decoration

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Movie Tickets Allocation

Misty Island Rescue

Territory: Thailand

Sunday 8th May 2011

11.00 – 12.10 11. 12. 12. 12.30 – 13.40 13. 14.00 – 15.10 14. 15. 15. 15.30 – 16.40 16. Original Sound 243 seats Thai Sound 243 seats Thai Sound 243 seats Thai Sound 243 seats

At Paragon Cineplex, Siam Paragon

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Movie Tickets Allocation

4 shows (1 Original Sound, 3 Thai Sound) = total 972 seats Mint Brand Quota 414 seats UHE Quota 558 seats UHE: Movie Tickets allocation : 1. Tickets sold 78 seats = 14,820 Baht 2. Marketing Promotions Give away at POS 240 seats >> 191 showed Online Promotions 40 seats >> 24 showed Event Promotions 200 seats >> 193 showed Total give away 480 seats >> 69 No showed

2 Pre-PR: Marketing Materials

1. E-News: to parents data based 1,000 emails 2. Printings: Handbills, Counter Standees, Posters, XStandees, etc. :

• • To retail shops: 13 branches To partners: – Pingu English School: 7 branches – Mint brand: to S&P and Toy R Us – Paragon Cineplex: to promote at box office – School partners: 2 schools – Office buildings: 4 buildings

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E-News: May Issue

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Retails Promotion

Buy DVDs or VCDs (HITS products) up to 800 Baht and receive 2 movies tickets value 380 Baht

1. The Mall Group: • Branches: 5 stores • Period: Apr 16th – May 10th Central Department Store: 4 stores • Branches: 5 stores • Period: Apr 16th – May 8th

2.

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Road Shows

Conditions • Buy DVDs or VCDs and Join fun activities, such as, Q&A, Matching games. • Win the games to receive 2 movie tickets

1. Villa Markets: • Branches: 2 stores • Duration: 23rd Apr,...