Case

"Nestle yogurt – sweet and tasty"

Product:

Nestle plain yogurt was first launched in Pakistan during 2001 and it was considered to be the perfect blend to the local market. Recently nestle has changed its product due to increasing competition. Now the name is changed to Nestle yogurt sweet and tasty from Nestle Fresh n

Natural Dahi.

Nestle offers its yogurt in simple packaging in a plastic container with a blue background and a rising sun to relate to the freshness of the product with the morning freshness! The economical packaging is 400g but now they are also offering 125g for multi-purpose of the masses for example using a small proportionate for cooking or desert purposes.

Price:

Nestle has been in the market for long and due to its name it has been able to capture the market easily and is the brand leader in the yogurt industry. For this particular yogurt Nestle has priced 400g for Rs. 50 and 125g for Rs. 20.

Nestle yogurt is to capture the Sec A and Sec B who can easily get the yogurt in the retail outlets and it is hygienic product with the best quality in comparison to the khula dahi.

Place:

Nestle being a leading company in Pakistan they are very particular about their placement in the retail store. Usually in all stores Nestle yogurt is placed on the eye level and is the first yogurt product in the aisle so that consumers get this product instantly. Usually the company provides its own refrigerators so that they can store their yogurt in appropriate chiller temperature.

Promotion:

Nestle promotes its milk product extensively in the market through commercials on television and radio plus print medium is also an important tool used. Nestle is promoting it's nestle yogurt through billboards across the country and through television ad and it can viewed from the link below:

http://www.youtube.com/watch?v=kxuRn-EJAOY