Finance Student

STC strategy is To sustain their success going FORWARD, they have defined their future strategic priorities as a long term plan composed of seven dimensions referred to as FORWARD strategy. Each letter in this word is significant and has a meaningful strategic and important message to achieve the company's goals and objectives.

Through the concentrated efforts of translating this strategy into reality, STC will be capable of maintaining its leadership position as preferred choice among customers.

F) Fulfill Personal Communication Potential: Leverage STC’s enlarged footprint and grow the personal communication market by deploying mobile broadband, expanding convergence, content and service offering, and providing top-class customer experience.

O) Offer Wholesale Services: Pursue wholesale growth opportunities by expanding reach and broadening service offering and capabilities in the national, regional and international markets.

R1) Re-invent Home Communication: Accelerate broadband adoption through multi-play and convergent offering while driving high quality deployment and sales effectiveness.

W) Win Enterprise Customer: Broaden customer base by expanding sales reach for medium and large businesses and differentiating services, and offer tailored integrated managed communications solutions.

A) Achieve External Growth: Pursue telecom related business development opportunities inside and outside Saudi Arabia and create optimum shareholder value from investment portfolio.

R2) Re-align for Customer Excellence: Leverage the new operating model for improved customer experience focus, build human capital, and create a singular visual identity.

D) Derive Operational Efficiencies: Foster a cost conscious mindset and realize the benefits of shared services, NGN migration and economies of scale.

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