Submitted by: Submitted by gilbey
Views: 395
Words: 1581
Pages: 7
Category: Business and Industry
Date Submitted: 05/26/2011 10:09 AM
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A reorganisation and re-branding endeavour is primed to help Tata Technologies grasp the power and potency of presenting a unified face
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| |Securing the strength of the singular, making the transition from the many to the one, finding a shared ethos of |
| |excellence, creating a multiracial and multicultural workforce, building an enterprise based on customer-centricity, |
| |delivering a value proposition that looks up even in a downturn — these are some of the strands in the story of |
| |reorganisation and re-branding that Tata Technologies expects will carry it to a new trajectory of growth and, |
| |consequently, global leadership in the engineering services outsourcing business. |
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| |Of course, there is more to Tata Technologies than engineering and design services; there’s applications development, |
| |product life cycle management, software sales and support, training and then some. And there was more to Tata Technologies |
| |than just Tata Technologies; there was INCAT, the engineering and design services company that it acquired in 2005, and |
| |there was iKS, the engineering knowledge and training enterprise that became a subsidiary in 2006. |
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| |That was then, because April 1, 2009 marks a new beginning for a consolidated Tata Technologies that is now all set to |
| |grasp the power of one, under a single...