Social Responsability Case

Corp. Governance and Soc. Responsibility

Report on Stakeholders theory and “Blackcode Advertising” marketing company’s social responsibilities

Table of contents

A. Executive Summary 3

B. Introduction 4

C. Stakeholder theory and Social Responsibilities 4

D. “Blackcode Advertising” Ethical issues with the Employees 5

a. Fist Issue 6

b. Excessive working hours and “presenteeism” 6

c. Flexible Working Patterns 7

E. “Blackcode Advertising” Ethical issues with the Customers 7

d. Marketing communications 7

e. Customer’s right to know is abused 8

f. Customer’s right to fair treatment is abused 8

F. Conclusions 9

G. Recommendations 10

H. Bibliography 11

I. Appendices 12

Executive Summary

The purpose of this report was to deepen the understanding of Stakeholders theory and what kind of ethical issues are related to the theory. In addition, the report reviewed some of these issues that exist in “Blackcode Advertising” – a direct marketing company.

Stakeholders are closely related to the company: they’re either affecting organization or they’re affected by it. This report will inspect only unethical actions of “Blackcode Advertising” and how these issues affect company’s two stakeholders-employees and customers.

Regards the employees, during the interview company avoids telling truth about working conditions, administrates excessive working hours and “presenteeism”, and finally creates poor working conditions with low pay. They’re actions towards customers are not better too- company constantly abuses customers’ right to know and right to fair treatment.

In conclusion, the company can do little about how they respond to their stakeholders, as they belong to a franchise- Cobra group. Cobra Group sets the organizational values, culture and service standards. The only way for “Blackcode Advertising” to improve its social responsibility is to...