Defining Marketing

Defining Marketing

The way that I would define marketing as the strategy companies employ to get a brand or product out in the world for consumers to become aware of the brand or product. The first thing that pops into to my head when someone say’s marketing is television commercials, but I know there are so many more aspects to it than just that limited medium. Everyone see’s marketing everywhere from television commercials, billboards, internet, and songs just to name a few. In this paper I will go further into defining what marketing is and explain the importance of marketing has in achieving organizational success.

According to Kotler and Keller (2009), “Marketing is a about identifying and meeting human and social needs,” and “Meeting needs profitably.” What the author means by this in simple terms it is about making everyone happy in the end. You would want the consumer to buy the product at a price that fits the company’s standards without putting off the consumer with its value. According to Perrault, Cannon, and McCarthy (2009), “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to client.” The activity that the definition means is the marketing mix or the 4 P’s. The 4 P’s are product, price, promotion, and place. After fulfilling the marketing mix it is much easier to sell a product that the consumer needs or wants.

Based on the above definitions the importance of marketing in organizational success can be achieved by following the guidelines of the marketing matrix. Going further into the 4 P’s, product knows the physical product that will be sold on the market. Price is determining a price that fits not only the needs of the business but the consumers as well, meaning the product is profitable for the company but is not above market value. Promotion is determining the type of advertising...