Management

Running heading: ANALYSIS

 Patricia Abolaji

Suzette Batchelor-Brown

Ashley Gibbs

Katherine Hoffman

Monica Minors

 William Pantuso

Unit 5 Group Project

February 4 2010

Dr. Mernoush Banton

MGT485-1001A-09: Global Strategic Management

SFAS: Strategic Factor Analysis Summary Table for Panasonic Group

Comments

1 (S) Panasonic products are fairly priced .A factor it's hoping will win over resellers and bring it the volume it needs. The vendor is restructuring its entire channel management team and partner program to get there.

2(S) "PANASONIC ideas for life", the company will be implementing a worldwide brand strategy, in the Middle East. (AMEinfo.com. April 24 – 2003).

Panasonic is a driven Company based by needs and necessities to its customers.

3(S) Panasonic will keep moving forward to attain its mid- and long-term goals through unity of its employees around the world and boldly implement transformations and innovations with a challenger's spirit (Earthtimes.org 08 Jan 2010).

4(W) Poor customer relations, ratings and numerous complaints from customers make customer service a weakness. The home global site it take numerous times to try to find out who to call or contact.

5(O) The purchase of Sanyo can lead to the takeover of the rival electric-car battery makers.

6(O) Currently thinking about leaving Japan and developing markets overseas for international growth.

7(T) Companies offer cheaper prices for technology equipment than Panasonic. In a recession companies are hit hard so they offer deals on technology.

8(T) Competition can strengthen against Panasonic from companies like Samsung, Hitachi, Phillips, Sharp, Siemans, etc.

Alternatives and Recommendations

When analyzing Panasonic Group, their threats factors are competition and cheaper technology, the opportunities factors are takeovers and overseas expansion and for weaknesses factor its customers’ services. They also have pricing, strong brand equity and strong management...