Marketingprimer M10469 [Edocfin

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Course Materials 2011

Academic institutions around the world use course materials from Harvard Business Publishing to add dynamic, real-life perspectives to undergraduate, MBA, and executive education courses.

Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and eLearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications:

• Babson College • Business Enterprise Trust • Business Horizons Magazine • California Management Review • Darden School of Business • Design Management Institute • IESE Business School • INSEAD • International Institute for Management Development (IMD) • Ivey School of Business • Kellogg School of Management • Rotman Magazine • Sloan Management Review • Social Enterprise Knowledge Network • Stanford Graduate School of Business • University of Hong Kong

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Cases

Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions.

New Cases

A&M/Octone Records: All Rights or Nothing? A record company must convince a promising new act to sign an “all rights deal.” The deal would give the company a percentage of revenue from all of the artist’s revenue streams,...