Starbucks Paper

Case 1 Analysis: Starbucks

Due Date May 24, 2001

By Angela Williams

Starbucks was founded in 1971 by two teachers and a writer. There vision was to teach people all about the different types of roasts and show them how to grind their own coffee beans. The original Starbucks was not the same as we know it today. You could not go in and buy a cup of coffee; they sold the coffee beans for customers to come in to purchase. Sometimes they had samples of the different roast but for the most part Starbucks was just selling different types of coffee beans. In 1987 the original owners decided to sell the company for 3.8 million dollars and Howard Schultz acquired Starbucks. Howard Schultz fought Starbucks for about a year trying to convince the owners to bring him in and allow him to be aport of the team. Finally the owners brought him on board, and then later he left in late 1985 to start his own company, II Giornale. Just a year later Schultz was able to acquire Starbucks, because of this change in ownership Starbucks is now that company we know today. Howard had a vision to make Starbucks a place you could go to get premium roast coffee. In August of 1987 the acquisition was complete and the new name of the combined companies was Starbucks Corporation. Howard Schultz was only 34 when he became the President and CEO of Starbucks Corporation.

Howard Schultz had a vision for his company; he wanted them to become a national company with values and guiding principles that employees could be proud of. The mission to follow along with his vision was “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.” A mission is very important for a company. The mission and vision lay down the framework for a company. A mission statement needs to answer the key questions that go along with creating a mission statement. Who are we? What do we do? Why are we here? If the mission statement does not...