Audiance Analysis Paper

Running head: AUDIENCE ANALYSIS PAPER

Audience Analysis Paper

University of Phoenix

Introduction to Buisness Communication

COM 285

Christine Goedhart-Humphrey

July 6, 2009

Audience Analysis Paper

When presenting a meeting such as quarterly sales one must take into consideration the type of audience he or she is presenting the meeting to. One must reflect on the diversity of the group in order to present a well deliberated quarterly sales meeting. The diversity of the audience will help the presenter decided on the proper communication which is appropriate for the tone of the quarterly sales meeting. The presenter must also take into consideration the effectiveness of the message that he or she is trying to state. Managers, sales people, and customers all play an important part of the quarterly sales meeting, each person representing a different audience. Presenting to a multiple audience may seem impossible, but can be done.

One must analysis his or her audience when presenting his or her meeting. After analyzing the audience one must take into consideration the types of audience he or she may represent. An audience can contain a gatekeeper, primary audience, secondary audience, auxiliary audience, and a watchdog audience. In the case of the quarterly sales meeting the Managers would be the primary audience. The manager will be the audience that will act on the basis of your message. The sales people will be considered a secondary audience. The secondary audience will ask to comment on the message after it has been approved. The customers would be the type of audience known as the watchdogs since he or she will listen to the message but will have an economic power in the company.

The next key point to identifying an audience would be to analyze his or her audience. One may look at the audience as an individual since he or she has worked closely with his or her staff. One may be able to use Myers-Briggs type indicator to analyze the audience. In the...