Executive Summary

For the past four year, Andrews Corporation has concentrated on its biometric sensor efforts as a newly public traded company selling stocks and bonds to the general public, with the ability to raise funds and capital from securities. Andrews has continued to sell in the Thrift, Core, Nano, and Elite markets with four customer demanded products. We have one product that belongs in each market and two products in each low technology and high technology segment: Agape, Abby, Alan, and Apple. All products have their own special placement in our company in order to meet all market segments. For each of the four products positioning, age, price, and mean time before failure (MTBF) were all taken into consideration during the past four years. For the duration of the four years, there was a projected 59% increase in unit demand in the biometric sensor market. With this knowledge, Andrews decided to stay ahead of the curve and take actions to grow with the demand and become an industry leader. A differentiation strategy with our product lifecycle was selected after analyzing our approach and discovering suitable strategies for the company. Andrews had several strategies to continue to cultivate and develop in the biometric sensor market, striving to become a dominant company in the industry. Our strategies were strictly designed to meet each products needs and customizable to the changes in the biometric sensor industry. The purpose of this report is to cover our strategies in Research and Development, Marketing, Production, Finance and Total Quality Management/Human Resources. In addition, this report will explain some of our operational decisions to increase customer demand, increase stock prices, maintain a low debt to income ratio and receive 100% awareness and accessibility with our customers.