Baby Phat

Introduction

For over a decade, Baby Phat by Kimora Lee Simmons has single-handedly become the world's premiere female urban hip-hop clothing brand, a company that started with a simple tiny tee-shirt. These now infamous tiny tees were worn at a Phat Farm runway models as promotional tools to catch the eye of celebrities, supermodels, and fashion oriented people alike. A star was born. In less than a decade, Baby Phat has positioned itself well in the world of female urban fashion. The denim collection is always fun, sassy, glamorous, and feminine. Phat Fashions has over 44 product categories covering leather, outerwear, handbags, shoes, lingerie, jewelry, eyewear, two limited edition Motorola mobile phone and medical scrubs. Baby Phat's sleek feline logo is recognized internationally and is synonymous with style, poise, hip, and quality.

Baby Phat’s Competition

Holman (2004) said that Hip hop music has spread worldwide and has inspired listeners of all walks of life furthermore, urban hip hop clothing lines has spread just as fast as a result, Urban clothing has evolved over the years to include a wide variety of styles and fashions. Urban clothing designers certainly, have staked a claim in today's fashion by creating clothes that anyone can wear and look great. Unfortunately, the speed of growth in this industry has given birth to some competitors that seek to challenge the fore-runners such as Baby Phats. These competitors like Apple Bottom created by Nelly are clothing catering to women of all shapes and sizes. Apple Bottoms ultimate mission is to exhibit and accentuate the natural curves of a woman. Beyonce Knowles family's fashion line brings class, sensuality, and sophistication in Dereon Clothes combining Couture. Kick. And Soul. Roca wear clothing, created by Jay-Z, defines and advances urban cultural trends while remaining a true reflection of urban lifestyle. P. Diddy-Sean John Clothing brings an acute sense of style that has grown to international...