What Asia Can Tell Us About Mobile Social Networks

What Asia can tell us about mobile social networks

Benjamin Joffe, Managing Director | Plus Eight Star

the mobile professionals community

There are more ideas outside your country than inside

Tom Kelley The 10 faces of Innovation

Agenda

the mobile professionals community

1. Some history 2. It works 3. It’s not about technology 4. We are safe 5. Barriers and catalysts

(in Asia first)

the mobile professionals community

Who uses mobile SNS?

the mobile professionals community

Some history

the mobile professionals community

Mobile SNS are not new

250,000 people / day 1,500 / light change

the mobile professionals community

ImaHima

(“are you free now?”)

Fall of 2001 – 250,000 users

the mobile professionals community

the mobile professionals community

Mogi

the mobile professionals community

Launched: 2003

Mobile Massively Multiplayer Ubiquitous Location-Based Social Networking Service

the mobile professionals community

the mobile professionals community

(MMMULBSNS?)

the mobile professionals community

the mobile professionals community

the mobile professionals community

Acquired in 2004

the mobile professionals community

What changed?

the mobile professionals community

1. Numbers 2. Mobile = media

the mobile professionals community

It works (in Asia first)

#2 economy, #1 mobile society

#1 mobile & Internet population

#1 digital society

Starting date

2004

1997

1999

2004

2006

Registered users

60 mln

500 mln

20 mln

14 mln

10 mln

Reach (Internet users)

200 mln

220 mln

35 mln

90 mln

90 mln

Starting date (mobile)

2007

2000

2004

2006

2006

Mobile users (est.)

3 mln

50 mln

6 mln

10 mln

10 mln

Reach (mobile users)

255 mln

580 mln

45 mln

100 mln

100 mln

Revenues 2007 (USD)

150 mln

520 mln ~200 mln 100 mln 150 mln

Profit 2007...