Kudler Fine Foods

Kudler Fine Foods

Leslie Johnston

MGMT 521

February 22, 2011

Dr. Jamasbi

Abstract

Kudler Fine Foods had many issues within its company. The paper will also exemplify an end vision of Kudler Fine Foods by describing where Kudler could be if this opportunity is shown through the accomplishments by management. Kudler Fine Foods hopes to be the premier gourmet grocery store but they have some matters that could lead to severe difficulties if they do not deal with them. Among the issues stated, Kudler Fine Foods faces a problem with the confines of geographical limitations. Kudler has been developing a few situations, such as a not enough supply, and the location limitations among other issues.

Introduction

Kudler Fine Foods is a local expensive specialty food store positioned in the San Diego urban area. The corporation has three locations: La Jolla, Del Mar and Encinitas, (University of Phoenix, 2008). The inventor, Kathy Kudler, was the vice-president of Marketing for a huge protection outworker. Kathy was tired of the traveling and the business life , she was looking for additional opportunities.

Kathy Kudler was very eager about gourmet cuisine and heightened at having to take a trip all over town to congregate the ingredients for a serving of food. Kathy Kudler determined to open her own epicure food shop. Her dream was to make one amass that would store a broad assortment of the freshest ingredients as well as all of the utensils an epicure heat could ever want.

Kathy's dream became practical in 1998 with the gap of the La Jolla store. Her concept was an immediate success and in two years Kudler's expanded with the opening of the Del Mar location. Our latest store opened in Encinitas in 2003, and we are already looking for just the right spot for another shop.

Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that customer’s culinary visions can...