Pepsico

PEPSICO’s DIVERSIFICATION STRATEGY IN 2008

PRESENTED BY :

ARAFAT A. I. AL-JEBRINI G0911519 NURUL ASHIKIN MOHD NOOR G0810838 FAIZ MOHAMED AWADH G0922935 AMMAR AHMED RASHED SALAH G0839379 SITI RUSYIDAH YAHYA G0925964 MUHAMMADJON HAKIMOV G0911581 NUR ZAINA MOHD NASSER G0928188

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Enjoy our own montage clip

Presentation Flow

Case Snapshot

Timeline 1996 1977 1971 1970

THE RESULTS

1965 1961 1898

PepsiCo

THE HISTORYcompany Frito-Lay

Pepsi Cola

Shikin

1890’s

Case Snapshot

Timeline 1996 1977 1971 1970

THE RESULTS

Pepsi Cola & Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink

1965

1961Doolin 1898

and Lay agreed to a merger between their businesses to establish Frito-Lay company

Caleb Bradham, a pharmacist created the formula for a carbonated beverage named Pepsi Cola

Zaina

1890’s

Case Snapshot

Until now

PepsiCo acquired e.g: Cracker Jack, Frito-Lay N.A Tropicana, SoBe teas, Tasali snacks and many othersN.A PepsiCo Beverages … PepsiCo International Quaker Foods N.A

1997

1996 lem with the fast-food restaurants due to its fierce price competition industry and had to SPIN-OFF

Timeline

ed e.g: Pizza Hut that shaped the strategic direction of PepsiCo for the next 20 years

1977

PepsiCo had more than doubled its revenue to reach $ 1 billion

1971

After 5

1970 years– operation

Doritos & Funyus, entered new products : Japan and Eastern Europe market together-resulted in introducing

Shikin

1890’s

Opened on average , 1 new snack plant per year

Problem Statement

PepsiCo

management developed a new organizational structure in 2008 to address the low relative profitability of its international operations and to produce even faster growth in international markets. They focus on North America The problem is in the international market

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Shikin

SWOT Analysis

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§ § Weaknesses § §Relatively unsuccessful in making Quaker...