Senco Electronics Case Study

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SENCO ELECTRONICS |

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Darla J. Smith |

1/10/2011 |

Professor B. Wilson

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Senco Electronic Company is a U.S. based manufacturer of laptop and personal computers. All of the assembly operations are located in and serve the United States. If I were Mr. Grenoble I would advise Ms. Shannon to implement transportation by air.

Implementing the air service will provide quicker supplies when needed in the United States. This in turn will allow the consumer to have the products in a shorter amount of time. The more efficient turn-around time will be beneficial to the consumer and to Senco, being more effective to the consumer will cause the repeat of the cycle.

Inland Water transport is one of the oldest modes for economically efficient and environmentally sustainable transport system of the country. The United States has an outstanding system of inland waterways, consisting of more than twenty-five thousand miles of navigable rivers and canals, of which twelve thousand miles are commercial waterways. The system, which by definition does not include the Great Lakes or coastal shipping lanes, carries more than 600 million tons of domestic freight each year. This amounts to approximately 16 percent of the total intercity freight movements in the country.

Increased levels of world trade resulted from the economic growth occurring since the end of World War II in 1945. The United States was in the position to take advantage of new trading opportunities as new world markets opened. Developing countries demanded capital goods, agricultural products, consumer goods, and commercial services, which the United States could provide. As these nations produced goods for export, the United States became a market for these goods.

A significant factor in the opening of the inland waterway system (and the resultant world trade superiority of the United States) was the advances in ship technology and the application of steam power to ships that traveled...