The Key to Business - Developing Effective Communication

The Key to Business: Developing Effective Communication

As companies continually evolve, struggle to meet their bottom lines, make acquisitions or complete mergers, or perform companywide layoffs, one thing remains constant – effective communication is an essential key to successful business. Whether someone is in sales, management, human resources, or on the board of directors, communication plays a vital role. While there is no magic button to make oneself an effective communicator, there are some noteworthy means to improving communication and relationships with employees, stockholders, customers, and/or the general public. Building on these tools can help develop communication skills and keep or put companies on the path to success.

One of the most important traits of effective business communication is simply frequency. Greater information sharing is fundamental to building trust (Beslin and Reddin 1) and higher quality relationships (Campbell, White, Johnson 175). A December 2006 study conducted by CHA Workplace Communications Consultancy concluded that a majority of employees simply want to hear from their leaders more often. “Leaders significantly underestimate the extraordinary impact their own willingness to communicate and engage with their employees can have on the energy of their organization, the potential unleashed and ultimately the bottom line” (CHA 5). Additionally, they advise leaders to not only talk more often, but to also to tell their employees more, tell them sooner, and give it to them straight (CHA 7). Following this advice helps to create an honest and trusting relationship that fosters an inspirational work environment with good behavior and innovation.

Frequent and consistent communication builds trust, and trust supports further effective communication. Steve Newhall, managing director of DDI Europe, says, “It is impossible to underestimate the importance of communication. People value honesty and openness very highly...