Club It Part 1

Club IT, Part One

All businesses want to guarantee their success. To be successful, a business must sell a good or service that a customer wants and/or needs and have a good or service that will ensure the customers return. A business must also make sure that they are running their business in a way that will promote their success; this includes the information systems that they choose.

One such business looking to improve their information system is Club IT. The club owners, Ruben and Lisa, have designed their club to attract young people looking to relax and meet new people all while listening to music. The club owner’s promise that the music is not played too loudly, allowing their customers the opportunity to talk and interact with each other. They also encourage club membership. By doing so, they are hoping to create a community of loyal and returning customers.

Ruben and Lisa use an information resource to assist them in the running of their business. It includes access for employees to review and update their personal information and includes short bios of other employees, creating opportunities for employees to get to know each other. It also includes various forms that an employee may need to access quickly, such as accident reports, payroll direct deposit requests and bus pass purchase forms. By allowing employee access to these forms, it saves the owners time and money. Ordering, sales and budget information is also readily available for review and the ordering form includes hyperlinks for easy electronic ordering. The orders still require owner approval, but allows an employee to complete the tedious inventory and ordering, allowing the owners time to actually run and improve their business.

One strategy that Ruben and Lisa could utilize to improve their business and give them a competitive advantage is customer orientation. Because they are a club and selling an atmosphere, it is extremely important to focus on customer satisfaction. Customers can...