Marketing- Sony

Marketing management

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Company: Sony …. Like no other

Class: SYBMS – A

Pratik Bubna – 03

Rishabh Mehta – 20

Yash Pal – 30

Miloni Sanghrajka – 37

Sahil Shah - 47

ACKNOWLEDGEMENT

On the successful completion of this project, we feel worthwhile to convey our acknowledgement to all those associated with it.

We are also extremely grateful to our management institute NARSEE MONJEE COLLEGE OF COMMERCE & ECONOMICS for providing us the opportunity to carry out such an informative project report.

We would like to express our gratitude to our project guide, Prof. Reema for her valuable advice, suggestions and the help given to us in completion of this project.

We also take this opportunity to express our gratitude to all those who directly or indirectly helped us to successfully complete this project.

COMPANY ORIENTATION

PRODUCT CONCEPT

Product Concept holds that customers favor those products that offer the most quality performance or innovative features. It also focuses on making superior products or improving them over time, assuming that buyers can appraise quality and performance.

Sony is a product-oriented company and they often design their products keeping in mind the quality and consistency of the product. They also keep on trying to make innovative and superior products so as to increase their market share.

MARKETING CONCEPT

The Marketing Concept holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering and communicating customer value to its chosen target markets.

Sony follows the marketing concept as they make products which are more effective and innovative than their competitors. It starts with a well-defined market, focuses on customer needs, co-ordinates activities that affect customers or produce profits by satisfying them. They aim at profit through serving customer demand. Sony has a long-term planning and takes care of new...