Submitted by: Submitted by NK516
Views: 416
Words: 343
Pages: 2
Category: Business and Industry
Date Submitted: 06/20/2011 01:09 PM
Convenience products include:
|
| | | impulse products. |
| | | staple products. |
| | | emergency products |
Consumer product classes
are based on how consumers think about and shop for products.
Which of the following would be a convenience product for most consumers?
Butter
Heterogeneous shopping products:
need adequate representation in major shopping areas near similar products.
5 | Unsought products:
|
| | | are generally unprofitable. |
| | | should not be marketed. |
| | | require wide distribution but little promotion. |
| | | All of the above are true. |
| | | None of the above is true. |
During the MARKET MATURITY stage of the product life cycle:
persuasive promotion becomes more important.
Regarding product life cycles, a good marketing manager knows that
entirely different target markets may be involved at different stages of the product life cycle.
As a product moves through its product life cycle:
customers' needs and attitudes may change.
During the MARKET INTRODUCTION stage of the product life cycle:
money is invested--in the hope of FUTURE profits.
In the MARKET GROWTH stage of the product life cycle:
total industry profits reach their peak and begin to decline.
Convenience products include:
|
| | | impulse products. |
| | | staple products. |
| | | emergency products |
Consumer product classes
are based on how consumers think about and shop for products.
Which of the following would be a convenience product for most consumers?
Butter
Heterogeneous shopping products:
need adequate representation in major shopping areas near similar products.
5 | Unsought products:
|
| | | are generally unprofitable. |
| | | should not be marketed. |
| | | require wide distribution but little promotion. |
| | | All of the above are true. |
| | | None of the above is true. |
During the MARKET MATURITY stage of...