Title

Convenience products include:

  |

| | | impulse products. |

| | | staple products. |

| | | emergency products |

Consumer product classes

are based on how consumers think about and shop for products.

Which of the following would be a convenience product for most consumers?

Butter

Heterogeneous shopping products:

need adequate representation in major shopping areas near similar products.

5 | Unsought products:

  |

| | | are generally unprofitable. |

| | | should not be marketed. |

| | | require wide distribution but little promotion. |

| | | All of the above are true. |

| | | None of the above is true. |

During the MARKET MATURITY stage of the product life cycle:

persuasive promotion becomes more important.

Regarding product life cycles, a good marketing manager knows that

entirely different target markets may be involved at different stages of the product life cycle.

As a product moves through its product life cycle:

customers' needs and attitudes may change.

During the MARKET INTRODUCTION stage of the product life cycle:

money is invested--in the hope of FUTURE profits.

In the MARKET GROWTH stage of the product life cycle:

total industry profits reach their peak and begin to decline.

Convenience products include:

  |

| | | impulse products. |

| | | staple products. |

| | | emergency products |

Consumer product classes

are based on how consumers think about and shop for products.

Which of the following would be a convenience product for most consumers?

Butter

Heterogeneous shopping products:

need adequate representation in major shopping areas near similar products.

5 | Unsought products:

  |

| | | are generally unprofitable. |

| | | should not be marketed. |

| | | require wide distribution but little promotion. |

| | | All of the above are true. |

| | | None of the above is true. |

During the MARKET MATURITY stage of...