Google

Google

Introduction

Google is considered to be one of the most successful companies, however is it still true? Undeniably, Google has significantly progressed and developed. Nowadays the Company focuses on areas, such as search, advertising, operating systems platforms and enterprise. Google is always inventing diverse search systems, improving and acquiring new technologies. For instance, in May 2010, The Company acquired of Ad Mob, Inc. (Ad Mob), in August 2010, the Company acquired Slide, Inc. (Slide); in December 2010, the Company acquired Wide vine Technologies, Inc. (Wide vine); in April 2011, the Company acquired Push Life. However, it is important to analyze if these innovations are still bringing revenues to the Company.

Google’s rapid grows and development has been very successful. The company has gained a lot of profit, signed important contracts with other corporations and developed a vast number of new technologies. Nowadays, people all over the world can have a free access to this Internet network. Thus, the Company became a leading Internet force not only in the USA but in other countries as well.

In the following paper, diverse techniques and innovations will be analyzed. Moreover, the new 2011 financial data of the Company will also be discussed and summarized. All in all, despite the quick development and growth, any company can face diverse difficulties and failures. Google Company is not an exception. Therefore it should be discussed whether the Company is completely safe and is developing at the same pace.

Google financial management

Google Company also has a specific organization that explains its rapid development and success. Page and Brin invented the model and found inspiration in what Douglas Engelbart envisaged in 1992 (Girard 120). The Google has been successfully using the model, constructed by Engelbart. The model contains several important elements: management, marketing, finance, customers, joint venture partners,...