Synopsis of Burger King Internationally

This is a brief synopsis of Burger King and how they created value not only nationally but internationally also, this synopsis may be slightly partial since Burger King was my first job. Burger King’s core competency is “have it your way”, which means you can have your burger, chicken, fish etc. any way you want it. Burger King has decided to configure and coordinate its value chain by franchising and because “Burger King is the world’s largest flame-broiled fast food restaurant chain.” (Daniels, 2011, pg 465) “Why? Because we back every franchisee with more than 56 years of innovation and achievements and a proven business model. We are the right brand with the right formula for success and we're performing at the top of our industry. We have more than 12,200 restaurants in all 50 states and in 76 countries and U.S. territories worldwide. We support every franchisee by offering world class support services, including training, operations, and marketing. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations, Ad Week named it one of the top three industry-changing advertisers within the last three decades, and it was recently recognized by Interbrand on its top 100 "Best Global Brands" list.” (http://www.bk.com/en/us/company-info/franchise/index.html) Franchising proves and keeps proving to be the most profitable for Burger King. Burger King will evaluate an area they are interested in and if it more profitable for corporate to set up a store and run it themselves they will, but if it proves to be a better deal for a franchise opportunity they will go that route instead. The Burger King I worked for just off of 13th and Martha in Omaha, NE, was owned and operated by Mr. Simmons, he had 5 stores that he franchised. I think that some of the advantages of entering a global market after your competitors are that they do all the...