Gardenia

History

• Originated in Singapore in 1978 • Opened its first commercial bakery in 1983 and became the market leader. • Expanded operations in Asia: Malaysia, Thailand and Philippines

Gardenia Philippines

• Established in 1997 • Has the largest, most advanced large-scale fully automated computer controlled facility • Breads are untouched by human hands

Plant Tour

Vision

“Our vision is to become the premier company in the baking and related food and beverage industries, known and emulated for its best quality products that delight the consumer. It is the pride of every employee, investor, trade partner and stakeholder”

Mission

“Our mission is to serve consumers with the best quality assortment of great-tasting bakery and related food and beverage products, with worldclass manufacturing facilities and an efficient nationwide distribution network, thereby providing a fair return on shareholder investments”

Gardenia’s Quality Policy

“We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing best quality bakery and related food and beverage products. We aim for excellence through innovation and continual improvement of our processes, products and services, ensuring compliance with our customers and applicable statutory and regulatory requirements. We are steadfast in our commitment that quality begins with each and every one of us”

Gardenia Today

• Since 2002, they have produced an array of popular and health conscious breads to snacks and toasts

Marketing Efforts

• • • • • • • Print and television commercials Product sampling Street marketing campaign House-to-house selling drives Billboard campaign Brand manufacturer tie-ups Free plant tour for children

Major Competitors

• • • • Goldilocks Bakeshop Red Ribbon Bakeshop Julie’s Bakeshop Other key players in the market: Merced Bakeshop, The French Baker, Fortune Bakeshop, Sugarhouse Inc, Rolling Pin and Delifrance.

Market Share

YEAR 2010 2009 2008...