Environmental Facors Paper

Environmental Factors Paper

Nikitta Echols

MKT/421

June 20, 2011

Chrisann Merriman

Environmental Factors Paper

Domestic and global marketing are essential sectors in the world of Business of the past as well as the future. Entrepreneurs work diligently to provide a sufficient amount of information to fulfill the purpose of developing professionals in the domestic and global marketing sectors. I plan to select an organization with which I am familiar that conducts both domestic and global marketing. I identify the environmental factors that affect global and domestic marketing decisions. I address the following as they relate to the organization’s marketing decisions:

* Analyze the influence of global economic interdependence and the effect of trade practices and agreements

* Examine the importance of demographics and physical infrastructure

* Analyze the influence of cultural difference.

* Examine the importance of social responsibility and ethics versus legal obligations

* Analyze the effect of political systems and the influence of international relations

* Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.

* Explain the effect of technology. These factors contribute to the success of companies.

Analyze the Influence of Global Economic Interdependence and the Effect of Trade Practices and Agreements

First, I chose to select Toyota because Toyota conducts global and domestic marketing very well. I analyze the influence of global economic interdependence relating to Toyota. According

to Wardbro, “Toyota’s global economic interdependence is essential to maximizing sales

revenues by focusing on both purchasing vehicle parts and materials from specific countries and increasing market share in each country and region in which they do business.   Toyota must also consider the targeting of specific groups and classes...