Westjet Case Study

WestJet Analysis Paper

WestJet Airline is a Canada’s leading airline founded by Clive Beddoe, Tim Morgan, Donald Bell and Mark Hill on 1996. WestJet offers low fare prices and provides good customer service, which helps them to success in airline industry nowadays. All of the WestJet founders believed that the corporate culture was a key to success and the company’s attainment. WestJet’s culture is very entertaining, hassle-free and relaxing. The ratings of the customer satisfaction are higher than those other airlines. The founders of WestJet are proud of the airlines performance and the customer service they have offered. The top managements trust and value their employees. They believe employees having content, cheerful personnel results in first rate customer service. WestJet is a company that is managed from the bottom up. As Beddoes states, “We set some standards and expectations, but don’t interfere in how our people do their jobs”. Due to the fact that the employees and the management work as a team, WestJet management saves money on hiring additional human resources. There is no need for supervisors because the employees supervise themselves and work together towards the organization’s goal.

One of the problems in this case is that WestJet will face drastic competition from industry leaders and new entrants because of its success as a discount airline. Competition for a profitable business is inevitable in this ever changing world, entrepreneurs and corporations will seek for every possibility to enter the same business. This was proven to be a problem for almost every business. Despite of historical data indicated that setting up a competitive, and profitable low-fare subsidiary had proven to be a problematic endeavor for the conventional airlines, the threat of new entrants was a worry that was always in the back of...