Submitted by: Submitted by saraw96
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Pages: 3
Category: Other Topics
Date Submitted: 06/30/2011 09:15 AM
Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce
Blogger_Con: Too much information- public disclosure
Blogger_Pro: Mass customization- widespread use among target audience, Instant communication to large groups, Ability to post relevant- up to minute news and updates, Ability to receive instant feedback from product demographic
Digg_Con: Not a good way to build buzz in the beginning
Digg_Pro: Media convergence- showing text, screen shots, videos
Facebook_Con: Security- possible transmission of untrustworthy links
Facebook_Pro: Mass customization- widespread use among target audience, Ability to incorporate elements of other social media sites, Ability to create a community, Instant communication to large groups, Ability to post relevant- up to minute news and updates, Media convergence- showing text, screen shots, videos , Mobility- viewing on a cell phone adds to the audience, Ability to receive instant feedback from product demographic
Flickr_Con: Limited visual presentation of product, Limited access from target audience, Security- possible transmission of untrustworthy links
Flickr_Pro: Media convergence- showing text, screen shots, videos
Metacafe_Con: Limited visual presentation of product, Security- possible transmission of untrustworthy links, Not relevant to the niche audience
Metacafe_Pro: Media convergence- showing text, screen shots, videos
Twitter_Con: Security- possible transmission of untrustworthy links, Too much information- public disclosure
Twitter_Pro: Instant communication to large groups, Ability to post relevant- up to minute news and updates, Mobility- viewing on a cell phone adds to the audience, Ability to receive instant feedback from product demographic
Youtube_Con: Security- possible transmission of untrustworthy links
Youtube_Pro: Mass customization- widespread use among target audience, Ability to incorporate elements of other social media sites,...