Iamia Report on Digital Media

DIGITAL COMMERCE

March 2011

© IAMAI, 2011 All rights reserved. No part of this report may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Associa on of India

Execu ve Summary..................................................................................... 4 Methodology ............................................................................................. 5 Glossary of Terms........................................................................................ 6 Market Size of Product Categories ............................................................. 9 Online Travel ............................................................................................. 9 E-tailing .................................................................................................. 10

Page

Introduc on .............................................................................................. 6

Digital / Mobile downloads ...................................................................... 12 Other Online Services .............................................................................. 13 Indian Online Shoppers ........................................................................... 14 Mode of payment .................................................................................. 15 Reasons for not shopping online ........................................................... 16 Promising Future .................................................................................... 18

Financial Services ..................................................................................... 11

Contents

Executive summary

Net commerce on India has evolved over the past decade in terms of magnitude. Total net commerce market of India is es mated to be INR 19,688 crores in year 2009 and is expected to grow to INR 31,598 crores by year 2010. It has come a long way since 2007 when the market...