Tip Top

Introduction

Tip top is a national icon of New Zealand which has over 70 years history. Since Albert Hayman and Len Malaghan establish an ice cream parlor in Manners Street, Wellington in 1936 tip top starring expanding factory and product scope. Tip top have more percentage of market in early 1964 other companies were quick to note its potential, to be proud On the 18th June 2001 Tip Top Ice Cream became part of Fonterra Co-operative Group, New Zealand's biggest company and ninth largest dairy business in the world. In 2006, Nowadays, Tip Top Ice Cream is exported to Japan, Taiwan, Malaysia, Australia, Indonesia and the Pacific Islands but China is big market so that is should consider to open a new business. (Summers, Gardiner, Lamb, Hair & McDaniel, 2003).

This assignment will highlight how Tip Top entry strategy in China market method of entry the market and justification of choice of entry the method. Also this assignment wills identification of political factors which could impact the business and how managing political factors, additional this report will analysis the international legal issues, the cultural differences and HRM practices which identification of legal issue and culture difference between home and host country, Steps to be taken to comply with legal requirement. In the new location, this report wills implication for HRM practices. In this assignment will discuss the financial implication which identification of the main financial issues in foreign operation and steps to be taken to control the flow of funds and the financial risk. Lastly this assignment will report the ethical issue and social responsibility. In this part will discuss the ethical issue in business operation and step to be taken to ensure ethical behavior.

2. Entry strategy

There are six methods to establish a business in new location. They are exporting, turnkey projects, licensing, franchising, joint venture and wholly owned subsidiary. This assignment wills analysis...